Keywords: Agricultural Equipment
Tags: CNH Industrial
CNH Industrial is moving to strengthen its local presence with the planned purchase of four divisions of Capital Equipment Group (CEG), previously owned by Invicta Holdings Limited. These include Case IH distributor Northmec; CASE Construction Equipment distributor CSE; spare parts distributor NHSA; and Landboupart, a distributor of agricultural equipment spare parts and implements. The acquired divisions will form part of a fully-owned CNH Industrial legal entity based in South Africa.
By taking full operational management of its commercial distribution and aftermarket network, CNH Industrial aims to further develop its Case IH and CASE Construction Equipment brands’ presence together with aftermarket sales and services in South Africa and other Southern African markets, strengthening its position and ties with its customer base. This model is already in place for the Company’s agriculture equipment brand New Holland Agriculture as well as its commercial and specialty vehicles business via its IVECO, IVECO ASTRA and IVECO BUS brands.
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