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Bell Appoints Hardrock Earthworks CC As Namibian Dealer
Keywords: Hardrock Earthworks
Tags: Bell Equipment
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Bell Equipment has expanded its independent dealer network with the appointment of Hardrock Earthworks CC as its authorised supplier and distributor in Namibia
“This follows our Bell group strategy to migrate to a dealer model in select markets,” explains Llewellyn Roux, Bell Equipment Marketing Manager: Sales and Distribution. “In our experience, working through independent dealers allows us to provide better coverage and support to customers in markets where areas are vast and machine populations are comparatively low.”
According to Roux, during preliminary investigations Bell Equipment considered various options in terms of potential dealers with the ability to provide the same or superior levels of service experience and support that customers have been accustomed to.
“We are convinced that Hardrock Earthmoving is the partner of choice and have full confidence that their dynamic and motivated team, is well positioned to meet and exceed our existing customers’ needs while at the same time grow the footprint of our product offering in the region,” he said.
Hardrock Earthworks is well established and provides and supports earthmoving equipment to the construction and mining industry along with other supporting product lines, such as mechanical and hydraulic attachments. They also specialise in providing engineering works and services to the market.
Owner of Hardrock Earthworks, Johan van Wyk said: “Bell Equipment is a highly respected brand in Namibia, and we are excited about the opportunity to add the Bell range of products to our offering. We are working with Bell Namibia to ensure a seamless transition and look forward to building a lasting relationship with new and existing customers by providing high levels of service and support.”
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