Bauma CHINA Gives Confidence And Hope To The Entire Industry

After four show days, bauma China 2020 ended on November 27. Despite the COVID-19 crisis and the latest travel restrictions, this year’s exhibition attracted 2,867 exhibitors and around 80,000 high-quality trade visitors. In these difficult times, bauma China 2020 gave the entire industry a reason to enter the coming fiscal year with confidence and hope.

Stefan Rummel, Managing Director of Messe München GmbH, was satisfied with the result: "The year 2020 was marked by special challenges. But the construction machinery industry and its economy continue to grow while the effects of the epidemic are being warded off. There is far-reaching demand for innovative technologies, intelligent and low-emission machines, and vehicles with integrated digital solutions. Hand in hand with our partners we therefore made everything possible and provided the industry with a platform even in times of crisis.”

Su Zimeng, Chairman of the China Construction Machinery Association, said: “bauma China 2020 is a very important event for the industry, and it was held when China has achieved major strategic results in COVID-19 prevention and control. The economy is showing a stable recovery. It is also the most successful construction machinery exhibition in the world held this year.”

In spite of the circumstances, bauma China was able to retain 300,000 square meters of exhibition space. 2,867 exhibitors presented their products and innovations to 80,000 trade visitors. The huge area occupied by international exhibitors such as Caterpillar, Volvo, Bauer, Terex as well as pavilions by Germany, Italy and Spain show the continued international confidence in China's growth and development.

Chen Ting, Vice President of Brand Marketing and Communications of Volvo CE Asia commented: “With its professional and careful organization, rich and diverse exhibit range, and digital communication network, bauma China has become an important promotional opportunity that construction machinery companies do not want to miss.”

Chinese key accounts such as XCMG, Sany, Zoomlion, Shangdong Lingong, and Zhejiang Dingli even increased their exhibition space this year.

Yu Hongfu, Member of the Board of Sany Group pointed out: “At bauma CHINA 2020, we have expanded our exhibition space and invited nearly 10,000 customers to the exhibition, demonstrating the importance we have attached to bauma CHINA.”

Shi Weizhi, Deputy General Manager of Zoomlion Sales Marketing Company also was very positive: “In such a difficult situation, taking part in this exhibition allowed us to demonstrate our technological strength and new products to the industry, customers and the public. We will definitely participate in the next edition of bauma CHINA, and even expand our booth.”

In addition to the on-site event, bauma China offered a range of online solutions, especially for international participants who could not travel to China. On the online platform “bauma China Community”, everyone could virtually participate in bauma China 2020, from the comfort of their home or office.

The participants could search for exhibitors, exchange company information, get to know products, participate in events digitally and thus gain new market insights. Exhibitors and visitors had the opportunity to communicate via live chats or video conferencing. Thus, participants were able to generate greater reach and build their social networks in the construction equipment industry.

According to the statistics, bauma China Community had over one million online visitors. Rainer Hirsch, Member of the Executive Board of Herrenknecht AG was impressed by this newly launched service: “bauma China provided the online platform to build a communication and interaction bridge that breaks the limit of time and space between exhibitors and participants, who are not able to visit the on-site event. The combination of offline and online greatly facilitates communication and helps to achieve cooperation deals.”

The next bauma CHINA will take place at the Shanghai New International Expo Centre from November 22 to 25, 2022.