ALLU Expands Operations Across Africa

ALLU is delighted to announce the investment to expand operations In Africa. This will enable ALLU to strengthen our presence in the local market as we believe the African market is a fantastic opportunity for ALLU and has a lot of potential for growth.

Africa is a significantly important market for ALLU and by investing in a dedicated Sales Manager for the region this will strengthen our operational presence and investment in the region and will help secure position to grow in Africa whilst being competitive in the local market. It has a remarkable importance for ALLU Group growth plans for the future.

Jeroen Hinnen VP Global Sales: ‘We have been waiting for the right moment to expand our operations across the region and delighted that Alexandre Martineau has joined ALLU. Alexandre has years of experience working in domestic and export sales, with dealers with a focus on francophone Africa whilst having a good grasp of the local market. We have a clear strategy and are continuously developing our products and always looking at improving to help the customers’ requirements it was clear with the value ALLU can offer in the region Alexandre will now work to establish and lay the foundations for a well-performing dealer network for the future’