Industry News

New Marketing Approach Brings Volvo Ce And Customers Closer Together

In light of evolving customer behavior which has accelerated due to the COVID-19 pandemic Volvo CE is announcing a new marketing approach aimed at even closer engagement with the company´s customers. The shift will involve: Together with dealer partners an increased focus on local market Volvo branded events to build stronger and more sustainable customer relationships A commercial marketing approach aimed at seamless integration of developing dig...